We've all seen this subway ad. I don't disagree with the general message, but something irks me every time I see it. I want the copy to read "ours" instead of "yours." The yours is so accusatory -It's
your garbage so why are
you asking
us to pick it up. I'd rather the ad was inclusive, suggesting that we all ride the subway (including MTA higher-ups), so that it reads:
"Our city. Our subway. Our station. Our Litter."
Let's own it when we read it. When accused like that, I naturally recoil to say this dirty rat hole ain't mine.
